Implementing the development of marketing of Hualien's agricultural products Xu Zhenwei led an agricultural investigation gr

In order to implement the development of marketing of Hualien's agricultural products and at the same time learn from different practical experiences, Hualien County Mayor Xu Zhenwei led the county government team, farmers' associations, coffee operators, and representatives of the animal husbandry industry to Yunlin County yesterday to visit a number of successful businesses. The farm and ecological park, and made a special visit to Zhang Lishan, the magistrate of Yunlin County, to exchange views on tourism and agricultural management. Give play to the effect of multiplication and reciprocity.

The county government team first visited the TGC Taiwan coffee farm. The owner of the farm, Xu Yihong, used agricultural technology to create a new coffee six-level industrial model and gave a briefing. Xu Zhenwei also poured coffee by hand and listened to the staff share the industry history. She believes that Gukeng Township holds the Taiwan International Coffee Festival every year, and Hualien County also launches a series of specialty coffee events. Both counties have the most suitable geography for growing coffee. Location and climate, the two sides can cooperate with each other, exchange technology and publicity and other aspects.

Afterwards, the county government team went to Kaixin Industrial to observe the breeding of the purebred elite "Pasius chicken" and how native chicken farming entered the top food market. Deng Xuekai, the company's general manager, guided the company to use smart technology to break through the predicament , has developed into a professional local chicken brand in Taiwan, and has a consistent business model from breeding, hatching, feed, contract breeding, electric slaughter, and processing, which has substantial reference value for animal husbandry in Hualien County.

Xu Zhenwei, the county magistrate, said that Yunlin County is the largest vegetable and livestock producing area in the country. The Hualien County Agricultural Visiting Group came to Yunlin to learn from it and observe Yunlin County’s experience in smart agriculture, technology marketing and mentoring farmers. Under the leadership of county magistrate Zhang Lishan, the Lin County Government also led a team to Hualien for a visit and exchange. Hualien County and Yunlin County are both similar and different in agriculture. They hope that through mutual learning and exchanges, horizontal connections, and mutual benefit, The two counties work together to provide the greatest support and assistance to the farmers, so that the farmers and fellow villagers can become the biggest beneficiaries and benefit the people.

Source: Compilation of reports from "Hualien Express"